Mintegral launches self-service platform for European and U.S. advertisers targeting China and APAC markets
- Mintegral was launched in 2016, specifically designed to offer effective programmatic ad buying to advertisers targeting China and APAC. Its strength lies in the quality of its premium native and video traffic resources, which come from app developers and apps connected to it through its SDK. As of this June, more than 5,300 apps from over 700 developers globally had integrated the Mintegral SDK. In addition, Mintegral is connected to 18 ad exchanges, providing its customers with global reach.
"With China and APAC continuing to offer a significant opportunity for Western brands and publishers, we felt it is important to make it as straightforward as possible to reach out to this audience of sophisticated, mobile-first consumers," said Erick Fang, CEO of Mintegral.
This new self-service platform was designed to be user-friendly, especially for non-experts. By underlying intelligence of the programmatic platform, it can automatically select optimal traffic mix and creative formats based on the entered targeting information. This, plus the length and scale of the ad campaign is used to generate a campaign cost, and once payment details are confirmed the campaign is ready to go.
Key features of this new platform:
Mintegral is the leading mobile advertising platform in Asia, driven by AI technology, providing user acquisition and monetization solutions to advertisers and mobile developers worldwide. Mintegral currently works with thousands of app developers and publishers around the world, leveraging leading video and interactive concepts and advanced algorithmic technologies to help them increase market share and generate revenue.